Thursday, January 24, 2008
2008 Affiliate Marketing: Trends, Spends & Dead Ends from Share Results Affiliate Network CEO Nicky Senyard

Affiliate marketing is one of the considered strategies that all good marketing managers have in their toolkits to assist in driving traffic and sales to their e-commerce sites. Nicky Senyard, CEO of Share Results, shares her views and considerations for affiliate marketing in 2008.

Thursday, February 28, 2008
Page Views Are Dead, Engagement Named As Heir

By: Stacey Higginbotham,
An in-depth look at the debate over web analytics over at Computerworld has concluded that page views are dead (although we track them assiduously at GigaOM), and like heirs squabbling over an inheritance, startups are fighting to define the page view’s successor: engagement.

Friday, July 11, 2008
Google Launches Affiliate Network

By Kenneth Corbin
July 11, 2008

Affiliate University - How to Succeed as a Publisher Online Is Contextual Advertising About to Rock your World Wide Web?
By Mike Banks Vale... - Fri, 09/26/2003 - 11:40am.

The role of a trusted third party to handle the complexities of affiliate marketing is a hotly contested market niche on the web. The players range from very large and complex (like LinkShare and beFree) to small programs for small business like MyAffiliateProgram.com & even affiliate tracking built into simple shopping cart software such as 1ShoppingCart.com.