How Much Are You and Your E-mail Program Worth?
By Simms Jenkins, ClickZ, Mar 11, 2010
Sponsored by StrongMail

One of the most persistent conundrums of e-mail marketing is its incredibly high ROI, yet it is often underfunded and understaffed. What's more, those managing e-mail marketing programs are undercompensated. EmailStatCenter.com, an e-mail metrics portal my company founded with the Email Experience Council, set out to take a deeper dive into how e-mail programs really looked under the hood. What we found is concerning, though not totally surprising.

When a Rose Isn't a Rose in Permission-Based Marketing
By Simms Jenkins, ClickZ, Mar 25, 2010
Sponsored by StrongMail

One afternoon, I was minding my own business when an e-mail landed in my inbox and prompted me to do a double take. Not in a "wow that is something uniquely cool" kind of way. But in a "legitimate brand just spammed me" kind of way.

Some may shrug their head and say "duh." Still, I was surprised, frustrated, and wanted to try to make sense of this.

7 Habits of Highly Effective E-mail Marketing Leaders
By Simms Jenkins, ClickZ, Apr 8, 2010
Sponsored by StrongMail

The second quarter of the year has begun and hopefully your 2010 e-mail program has made serious progress. How do real e-mail marketing leaders avoid complacency? What makes up a great e-mail marketing maestro? Let's evaluate:

What Needs to Change in E-mail Marketing
By Simms Jenkins, ClickZ, Apr 22, 2010
Sponsored by StrongMail
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The first month of 2010 provided more e-mail marketing industry merger and acquisition action than in the past two years (based on my unscientific tracking). In Q1, we saw boatloads of new studies demonstrating e-mail as being the primary driver (and beneficiary) of social media.

E-mail is finally getting the praise, attention, and money it deserves, right? The big breakthrough we've all been waiting for has occurred - or has it?

8 Things I Wish Everyone Knew About E-mail Marketing
By Simms Jenkins, ClickZ, May 6, 2010
Sponsored by StrongMail

I was reading Seth Godin's blog entry called "8 things I wish everyone knew about email" and as Mr. Godin often does, it got me to dig a little deeper. What did I wish everyone knew about e-mail marketing? Remember, there is a huge difference between e-mail and e-mail marketing. The result, for better or worse, is this column.

Thursday, January 24, 2008
2008 Affiliate Marketing: Trends, Spends & Dead Ends from Share Results Affiliate Network CEO Nicky Senyard

Affiliate marketing is one of the considered strategies that all good marketing managers have in their toolkits to assist in driving traffic and sales to their e-commerce sites. Nicky Senyard, CEO of Share Results, shares her views and considerations for affiliate marketing in 2008.

Thursday, February 28, 2008
Page Views Are Dead, Engagement Named As Heir

By: Stacey Higginbotham,
An in-depth look at the debate over web analytics over at Computerworld has concluded that page views are dead (although we track them assiduously at GigaOM), and like heirs squabbling over an inheritance, startups are fighting to define the page view’s successor: engagement.

Friday, July 11, 2008
Google Launches Affiliate Network

By Kenneth Corbin
July 11, 2008

Affiliate University - How to Succeed as a Publisher Online Is Contextual Advertising About to Rock your World Wide Web?
By Mike Banks Vale... - Fri, 09/26/2003 - 11:40am.

The role of a trusted third party to handle the complexities of affiliate marketing is a hotly contested market niche on the web. The players range from very large and complex (like LinkShare and beFree) to small programs for small business like MyAffiliateProgram.com & even affiliate tracking built into simple shopping cart software such as 1ShoppingCart.com.