The term “best practices” itself implicitly defines a set of rules, guidelines, and adherence which yield the optimum results. But at Site Traffic Media, we go beyond simple adherence to established guidelines - we embody and implement operational practices that have proven successful in the marketing industry. Best Practice asserts that there is a method, process, activity, incentive or reward that is more effective at delivering a particular outcome - and we have captured the essence of this in our service offering model. We don’t take shortcuts or fudge to get quick fixes or outcomes.

The fundamental principles we’ve found that add maximum value to achieve the best outcomes are:

1) CAN-SPAM compliance. No shortcuts here. Strict adherence to the laws and regulations governing email and content marketing are followed.

2) Diligent adherence to DNE (Do Not Email) and affiliate campaign suppression lists. Thorough scrubs of opt-in lists to remove consumers who do not wish to receive newsletters or offers is of utmost importance.

3) Subscription and List Management Compliance. Double opt-in and prompt opt-out process management. Maintaining thorough and accurate database inventory of opt-in data to support compliancy. Bounce management & routine, frequent list cleaning. Provide double-opt out as a baseline.

4) Complaint Management & Reconciliation. Immediate remediation & resolution and tight integration with ISPs to address complaints.

5) Strong ISP Relationships. Superior relationships with ISPs is a fundamental essential in successful marketing. Frequent open dialogue and communications, development & enhancement of reputation & practices, and adherence to established AUP and TOS.

6) Adherence to Marketing Principles. Deceptive and misleading From/Subs and content are inappropriate and conducive to killing your reputation and effectiveness. Promote and market legitimate campaigns which deliver as promised. Ensure participation requirements are clearly and accurately documented on the creative and landing pages.

7) Smartly Packaged Campaigns. An appealing, desirable creative is essential for getting clicks versus being tagged as a unsolicited or illegitimate, and possibly threatening source of concern.

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